Adobe Campaign Business Practitioner (CBP) Certification 2025 – 400 Free Practice Questions to Pass the Exam

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What does it indicate to have a single customer view in Adobe Campaign?

Access to random customer data

A comprehensive profile consolidating all data about an individual

Having a single customer view in Adobe Campaign indicates a comprehensive profile consolidating all data about an individual. This concept is crucial for marketers as it allows them to gather and integrate various interactions and data points from different channels and touchpoints into one unified profile.

By consolidating all customer information, including transaction history, engagement metrics, preferences, and interactions across different campaigns and platforms, businesses can gain deeper insights into customer behavior. This enables personalized marketing efforts, improved customer experiences, and better-targeted communications, ultimately driving loyalty and engagement. The single customer view framework supports data-driven decision-making by ensuring that all customer-related insights are accessible and actionable, which enhances the overall effectiveness of marketing strategies.

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A disjointed view of customer interactions

Limited data on customer engagement

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