Adobe Campaign Business Practitioner (CBP) Certification 2025 – 400 Free Practice Questions to Pass the Exam

Adobe Campaign allows A/B testing primarily by creating multiple message versions for comparison. This feature enables marketers to develop different variations of emails or messages and send these versions to different segments of their audience. By doing so, they can evaluate which version performs better based on specific metrics, such as open rates, click-through rates, or conversion rates.

The process involves designing distinct elements within the campaigns, such as subject lines, content layouts, or CTAs, to assess the effectiveness of various approaches. The insights gained from A/B testing are invaluable, as they guide future campaign strategies to enhance engagement and overall success.

The other listed choices involve important functionalities that contribute to campaign management and effectiveness but do not directly relate to the A/B testing mechanism itself. For instance, while analytics on campaign performance provides insights after campaigns are completed, and automating the sending process helps with efficiency, these do not facilitate the direct comparison required for A/B testing. Similarly, audience segmentation can be a component of a marketing strategy but is not the core feature that enables the A/B testing process within Adobe Campaign.