Adobe Campaign Business Practitioner (CBP) Certification 2025 – 400 Free Practice Questions to Pass the Exam

The primary function of Adobe Campaign is to manage and automate marketing campaigns. This platform is specifically designed for marketers to create, execute, and analyze campaigns across various channels such as email, SMS, and digital ads. It provides tools for audience segmentation, customer journey mapping, and the delivery of personalized content, enabling businesses to effectively engage with their audience.

While managing and automating marketing campaigns is its core functionality, the other options pertain to different areas of Adobe’s ecosystem. Editing images and videos is primarily the domain of Adobe Photoshop and Adobe Premiere Pro. Developing websites and applications aligns more with tools like Adobe Dreamweaver or Adobe Experience Manager. Creating social media content is typically done using Adobe Spark or similar tools dedicated to content creation. Therefore, the selection of managing and automating marketing campaigns accurately reflects Adobe Campaign's intended purpose.