Adobe Campaign Business Practitioner (CBP) Certification 2025 – 400 Free Practice Questions to Pass the Exam

Question: 1 / 400

What is the purpose of a control group in a campaign?

To increase audience engagement

To measure the effectiveness of a campaign

A control group serves a critical role in evaluating the effectiveness of a campaign. By comparing the responses and outcomes from the control group—which does not receive the treatment or intervention applied in the campaign—to those from the target group that does participate, marketers can isolate the impact of the campaign itself. This comparison allows for a clearer understanding of what changes (if any) occurred due to the campaign actions, thus providing valuable insights into its success or failure.

In a campaign context, having a control group ensures that any observed differences in behavior, conversion rates, or other metrics can be attributed to the campaign rather than external factors. This method is crucial for making data-driven decisions and optimizing future campaigns based on reliable evidence of effectiveness.

Get further explanation with Examzify DeepDiveBeta

To reduce marketing costs

To gather more data

Next Question

Report this question

Download Adobe Campaign Business Practitioner (CBP) Certification Practice Exam PDF Study Guide
Subscribe

Get the latest from Examzify

You can unsubscribe at any time. Read our privacy policy